Sometimes less is more when it comes to social media.

I've recently starting using Posterous for blogging just to test out how it stacks up against WordPress, Tumblr, and Blogger. One of the cool features Posterous has is an email they send you which includes some of the recent blog posts from Posterous blogs you are subscribed to. Currently I subscribe to 6 blogs, in the email I received today 20 of the 21 items listed in the email came from Guy Kawasaki's blog. I also follow Guy on Twitter (@GuyKawasaki) and his tweets are by far the most frequent of anyone I follow. It has gotten to the point that I just don't read his tweets because it feels like he's a loud TV commercial. I don't know Guy personally and I'm really not trying to slam him, but after getting this email today I unsubscribed to Guy's blog and Twitter feed. Because he posts so much and the email is a summary of recent posts, it makes me feel like I may be missing out on content from other bloggers I'm following. The same is true for Twitter, mostly do to the way tweets are presented in the stream. I'm currently working on a new Twitter client for the iPhone that will hopefully solve that problem, more on that in future posts. My point is that when it comes to social media, sometimes less is more. If you are blogging/tweeting so much that no one else can be heard then you just start to annoy people. If you really want to attract and retain followers to your blog or Twitter feed go for quality over quantity.